© REDPOINTER ESPAÑA 2019
Havas relocates to its new Madrid headquarters
This
summer,
the
Havas
Group
moved
to
its
new
Madrid
headquarters,
located
at
Calle
Eloy
Gonzalo,
10;
right
in
the
heart
of
the
Chamberí
district,
a
stone’s
throw
from
the
Glorieta
de
Quevedo.
The
owner
of
the
property,
Gmp,
spent
several
months before the summer refurbishing the façade.
The
French
holding
company’s
new
Madrid
offices
will
take
on
the
well-known
Havas
Village
format,
a
format
that
it
is
rolling
out
worldwide.
The
Havas
Village
headquarters
centralises
all
of
the
communication
channels
offered
to
clients
under
one
roof:
digital,
mobile,
social
media,
advertising,
direct
marketing,
media
planning
and
buying,
corporate
communications, sales promotion, health communications, design, human resources, sports marketing, PR and research.
This
Havas
Village
in
Madrid
will
be
one
of
the
French
firm’s
more
than
37
Villages
spread
around
the
world.
Just
last
year,
they
set
up
new
headquarters
in
Bangkok,
Helsinki,
Hong
Kong,
Manchester,
Mumbai,
Phnom
Penh,
Réunion,
Seoul,
Vietnam
and
Myanmar.
Over
the
remainder
of
this
year
and
next,
they
are
set
to
open
new
headquarters
in
Madrid,
Barcelona,
Lisbon,
London,
Amsterdam and Brussels.
Havas
will
lease
its
new
Madrid
headquarters
from
the
real
estate
firm
Gmp
who
owns
the
building.
The
property
comprises
12,165
sqm
arranged
over
six
office
floors,
one
retail
unit
on
the
ground
floor
and
below-ground
parking
spaces.
Gmp
purchased
the property in July 2014 from the tobacco company Altadis for €30 million.
This
property
was
built
in
1982
and
initially
housed
the
Caja
Madrid
headquarters.
Ten
years
later,
it
was
acquired
by
Altadis,
who
vacated it in 2010 when they relocated to the Cristalia business park (Campo de las Naciones).
The
main
headquarters
of
the
Havas
Group
in
Madrid
are
currently
located
at
Calle
General
Perón,
38,
within
very
close
proximity
to
the
Santiago
Bernabéu
stadium.
Their
Barcelona
headquarters
are
located
at
Calle
Doctor
Fleming,
17.
There
are
around
900
professionals
working
for
the
various
brands
owned
by
Havas
Group
in
Spain.
This
relocation
writes
another
chapter
in
the
advertising
group’s
growth
story
in
Spain.
Over
the
last
year,
they
recorded
double-digit
growth
in
their
business
in
Spain,
largely
thanks
to
securing
key
clients
such
as
Banco
Santander,
Fidelity,
Burgo
de
Arias,
Ferrero,
La
Caixa,
Hermes,
Calzedonia,
Farlabo,
Loterías y Apuestas del Estado, Correos, Mercedes Benz and Jazztel.
WPP to relocate its entire Madrid workforce to their new headquarters
WPP’s
new
Madrid
headquarters
(at
Calle
Ríos
Rosas,
26)
will
house
the
2,500
professionals
who
work
at
more
than
40
of
the
British
holding
company’s
agencies,
including Ogilvy & Mather, GroupM, Grey, MEC and MediaCom.
The
multinational
will
transfer
all
of
its
Madrid
employees
into
one
property;
they
are
currently
spread
across
11
different
locations
in
the
capital.
WPP
employs
a
total
of
some
3,000 professionals in Spain.
PUBLICIS Group’s new Madrid Offices
In
2008,
Publicis
became
the
first
of
‘the
big
players’
in
Madrid
to
bring
all
of
its
agencies
under
one
roof,
letting
a
new
building
located
at
Calle
Ramírez
Arellano
21
(Nearest
Metro: Arturo Soria) and comprising 6,364.32 sqm.
Oncisa
(Grupo
Once’s
real
estate
arm)
developed
the
office
property
located
at
Calle
Ramírez
Arellano
21
to
house
the
new
headquarters
of
the
French
group
Publicis,
which
wanted
to
bring
the
group’s
various
subsidiaries
together
under
one
roof
for
the
first
time.
The
property,
built
in
2008
and
designed
by
the
world-renowned
architect
Rafael
de
la
Hoz,
comprises
seven
floors
and
features
110
parking
spaces,
as
well
as
charming
landscaped gardens.
The
property
is
located
between
Avenida
de
América,
the
M-30
ring
road,
Calle
Torrelaguna and Calle Arturo Soria.
McCann’s new offices
The
latest
company
in
the
sector
to
relocate
have
done
so
in
a
more
traditional
way,
moving
from
the
Paseo
de
la
Castellana
to
an
industrial
property
right
next
to
the
M-30.
After
more
than
35
years
in
Madrid’s
Gorbea
building,
McCann
Worldgroup
has
just
moved to its new offices located at Calle Enrique Jardiel Poncela, 6 in Madrid.
Their
previous
headquarters
saw
McCann
flourish
as
both
an
agency
and
a
Group
and
is
where
many
of
the
industry’s
renowned
professionals
first
cut
their
teeth
on
the
advertising
scene.
However,
just
as
families
grow,
companies
progress.
Hence,
the
firm
has
decided
to
embark
on
the
next
chapter
of
its
journey
by
moving
to
a
new
building,
which
is
more
akin
to
the
modern,
technological
and
integrated
profile
required
by
the
market, their clients, and the agency itself.
This
new
space
has
been
specially
designed
and
created
for
its
occupiers,
with
unique
furnishings
tailor-made
for
this
project.
A
light-filled
space,
free
of
corridors
and
partitions
and
featuring
various
forms
of
multi-purpose
wooden
cabins
and
huts
to
create
workspaces
that
foster
creativity
and
interaction
between
employees.
The
new
property
located
at
Calle
Enrique
Jardiel
Poncela,
6,
in
Madrid
is
a
1950s
industrial
building comprising nearly 6,500 sqm and arranged over four floors.
Félix
Vicente,
the
CEO
of
McCann
Worldgroup
Spain,
said:
“Our
new
offices
are
yet
another
example
of
the
culture
of
change
which
our
company
has
always
embraced.
They
are
not
merely
a
response
to
the
need
for
more
space,
but
are
an
example
of
our
desire
to
transform,
in
the
most
literal
sense
of
the
word.
Our
Group
is
evolving,
and
so
too must our home”.
THE ADVERTISING AND MEDIA SECTOR
MADRID OFFICES
In
the
past,
advertising
companies
have
always
been
highly
susceptible
to
changes
in
the
office
market,
both
in
terms
of
their
image,
layout
and
usage,
as
well
as
the
way
in
which
they
adapt
to
cyclical
changes.
The
major
advertising
groups
are
comprised
of
numerous
agencies
specialised
by
sector,
media
type,
etc.,
each
one
of
which
is
independent
and
has
its
own
branding,
style
and
location.
However,
in
2008,
PUBLICIS
let
a
6,000
sqm
property
to
house
all
of
its
agencies,
thereby
reducing
costs
and
strengthening
its
image
as
a
multinational
brand.
In
2012,
the
HAVAS
Group
set
a
similar
plan
in
motion
to
capitalise
on
lower
market
rents
and
appointed
REDPOINTER
to
advise
on
relocating
to
a
new
12,000
sqm
headquarters.
However,
it
was
WPP that went one step further, by buying a 35,000 sqm property for refurbishment in the heart of Madrid city centre.